LEARNING CENTER
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Do your employees and staff really know and understand your core marketing message? How effective are they at sharing that message?
If you really want your business to grow… the people in your organization need to be taught the most effective way to network.
You’re pretty good at representing your company. You believe that networking is a powerful business building tool. You understand the value of creating new business relationships. You attend business networking events. You are personable, professional, and you know your stuff.
What happens if you can’t make it to a networking event? What if you want to expand your networking activities but don’t have the time or the energy to do it all yourself?
How effective would your people be if they had to show up in your place and represent your organization? Do they know the right thing to say and the right questions to ask?
Networking is the most powerful form of face to face marketing. What you say can make or break your networking effectiveness. Your ability to get your story across in twenty seconds or less is a vital key to your networking success… and may be just as big a factor in your overall business success.
Banks, credit unions, real estate organizations, financial services and insurance companies, accounting firms, law firms, doctors, dentists, and other professional offices are all made up of people who, at one time or another, are on the Frontline in the battle for business success. This networking army includes your employees and associates.
Do you know what your people are saying when asked about your company? Are they trained to deliver a brief and understandable version of your core marketing message? Are they capable of telling others what really sets your business apart from your competition?
In addition, networking is not always confined to a specific meeting or event. When asked about your company when they’re out enjoying an evening of, let’s say, bowling, or the Theatre… what do members of your organization say?
Do their words portray your company in the most memorable and flattering way, or are they just kind of winging it and saying whatever comes to mind (positive or not)? Saying the wrong thing can leave people cold or, even worse, actually drive business away.
Learning the right thing to say and the right questions to ask is an overlooked area of business preparation. Lack of training in this area can prove costly.
The flip side to the equation is that with a relatively small amount of guidance you can increase your profitability… and distinguish yourself clearly from your competition. This is accomplished by a simple shift in the words you use… and the words you teach your people to use.
Do you have the time to teach your people the “right thing” to say? For most business owners, sales organizations and professionals… the answer is no.
I’ve been providing this most important training for over 20 years.
I’ve developed the Language of Success™ to provide you with a reliable system that will help you and your organization learn and remember the right thing to say and the right questions to ask when they network or sell. This is so important when your goal is to bring in new clients, create new customers, and develop long term referral sources.
What does having an easy to remember system for saying the right thing and asking the right questions do for you? For starters, you end up with increased confidence in an area that troubles most of us throughout our lives. I’m of course talking about opening new relationships.
Some people have the magic touch when it comes to creating these new relationships while others seem to struggle. To illustrate the challenge… here’s an analogy with which we all can identify.
Succeeding in business is a lot like succeeding in dating. If you say the wrong thing you probably won’t get a second date and you’re certainly not going to get a goodnight kiss.
It’s hard enough to establish a new relationship without having to worry about what you’re going to say. No one really taught us the right thing to say.
Here’s the tip – Talk to your employees and associates and have them share what they say when they’re asked about your company. If you take it for granted that what they say is in your best interest you may be in for an unpleasant surprise.
What you ask them to say should be simple, to the point and consistent. The Language of Success will provide you with an easy to use framework that will help you and your key players come up with the “right thing” to say when you network or sell.
The well known director, Spike Lee, made a film called “Do the Right Thing.” I guess we could call the film that we would make, “Say the Right Thing.”
To your success.
So, you’ve decided to start a home based business. Congratulations! and welcome to the fast-paced world of entrepreneurship. While there is a lot to learn, your effort will be worth it. The thrill of growing your business, the freedom and flexibility to set your own hours, and the possibilities of ever-increasing financial rewards are all wonderful reasons to start your home based business.
Now that you’ve decided to start your business, you might be wondering “How can I get it off to the strongest possible start?” These seven tips will help:
1) Set up a separate working space in your home. It doesn’t matter if this is a small bedroom, one part of the garage, or a corner of the living room. The important thing is to have some space that you can designate as your working area. This will give you the space and room you need to craft your dream.
2) Stock your working space with materials. This sounds basic, perhaps, but one underlying element of success is that you have easy access to the tools, materials, and other resources you need. Gathering everything close by also keeps you from wasting time searching for it, so this step can be considered a time management strategy, too.
3) Speaking of time management, your third step is to define the parameters of your business. What days and hours will you work? When will you market? When will you provide services or products to clients? How will you keep all of this straight?
4) Balance action with planning. One of the most common pitfalls to successful entrepreneurship is getting too caught up in action without enough planning. Stated another way, this means that you confuse “being busy” with “working on important projects.” The best approach is to plan your next couple of goals and then work backwards to create step by step action plans to reach them. Once you have the plan, then it’s time to take the action.
5) Network like crazy. One of the fastest ways to grow any business is to make connections with other people. Be sure to share your passion and enthusiasm with others at every opportunity. Let people know who you are and what you offer. Remember, people can’t buy if they don’t know you’re selling.
6) Present a professional image. If you want to be treated professionally, present a professional image. Set up a separate bank account for your business. Install a separate phone and fax line. Create professional marketing materials. Be courteous and pleasant in all your customer facing interactions. Basically, be someone people want to do business with.
7) Automate your business as much as possible. Granted, you are just one person (right now) and might have a lot of extra time to take care of all the details. This might work for now, but won’t work into the future as you get busier and busier. It’s best to set up automatic systems and processes right from the start to free up your time to concentrate on the most profitable activities.
These seven tips will get your home business started (and growing) in the right direction.